What makes Varun love photography and what makes him a thorough professional in true sense.

A set of pictures that capture the deep and true feelings between a couple getting married—and the emotions and hope that friends and family feel for them—is the holy grail of wedding photography. This, ultimately, is what Kodoclicker is after. From (subtly) coaxing participants into the poses to clicking pictures that will produce a stunning wedding album, Varun from Kodoclicker reveals it all in a fun chat with ShaadiElephant. We had the unique opportunity to speak with Varun about his love of photography and what makes him a thorough professional in true sense.

SE- How do you get the person, place or thing that is in front of the camera onto the film the way you want?

KodoClicker - If it is a person, I always tell them that whatever idea they have is great . If that is heard, the person becomes more open to ideas immediately and then I try to better it (if at all I feel my idea/composition is better) by telling them how it would bring out more if they did it slightly differently. If it is a stark opposite idea then I do it the way the client wants it and take different shots for my own creative satisfaction.

SE - Which photographers influenced you, and how did they influence your thinking, photographing, and career path?

Quite a few, but the handpicked few would be Jerry Ghionis, Jasmine Starr and Two Mann Studios (The husband-wife duo). In the indian fraternity they would be Richa Kashelkar and Siddharth Sharma. Speaking about them individually, Jerry inspired me to not just take great pictures but treat every wedding like it is my last (That's his motto as well). His ability to push himself even after being so successful is what inspired me the most , along with his ability to be possibly the best person to pose couples in the whole world. Jasmine inspired me to take my business and give it the unique edge, social media presence and a 'never say never' attitude. TwoMann for their impeccable off camera skill and their fearless attitude towards wedding photography (Im fortunate to attend their workshop in October). Finally , Richa for her extremely personal eye, almost like a ninja at a wedding and Siddharth sharma for showing me that pre-weddings can be so creative. 

SE- What was your career path? How did you get from being an MBA to an aspiring photographer to actually doing it full time, for a living?

I was on the way to take over my fathers family business but in the due course of time, photography (wedding photography) was something I was doing on the side since college and my management education gave me the confidence to not just make art but sell it as well. The sense of entrepreneurship , the satisfaction of creating a brand and delivering my own product is what made me take this as a full time living.

Among your works, which one is your favorite? Why?

It's tough for an artist to pick their own work but solely for creative reason, my Udaipur wedding has to be the very best. I got to experience such a vibrant, unique and welcoming culture that the pictures instantly translated into great work.

·SE - From your point of view, what makes a good picture? 

This notion has undergone quite a few changes over the course of my shooting but as of now- a good picture is always how the person IN the picture sees it. You could take the most technically intense picture but the bride might like one of the most simple or easily taken pictures. The best pictures are the ones taken in the least amount of time to setup and where the couple doesn't feel like they are made to do a lot of work.

SE - What, in your opinion, is most important to consider while shooting portrait pictures of the bride or the groom? 

The bride and grooms best 'sides'. I always ask them if they have their fav side of the face or body and that brings out the best pictures all the time. It could be the grooms hair , bride's smile or anything else. There are always two best portraits of the bride and groom, one which you click and one which they instruct you to click.

SE - Also, what's your favorite part of a wedding day to shoot?

The bidaai. The culmination and explosion of all the pent up feelings is a bittersweet experience to shoot. I have found myself teary eyed every time I shoot a bidaai .

SE- How long after the wedding do you deliver the photos to the clients?

I’m a service oriented brand and hence delivery is something I strive to give the best. The clients get 4 pictures overnight for social media and entire set within 7-10 days. And 15-20 days if the wedding is in december.


SE - How would you describe your photography style?

Client oriented. I will always take pictures for my own signature style but I'm being paid to shoot and I always shoot the way the client wants. I also have a consultation meet in which I discuss this .


Check out some of the fabtastic work done by Kodoclicker at www.KodoClicker.com


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