A fun chat with the Founder, Pooja

An accolade to Indian design and workmanship, Renee is the brainchild of sister duo Pooja and Karuna, fashion designers and art enthusiasts. The brand, with its inception in 2013, believes in the tasteful juxtaposition of traditional embroideries on contemporary silhouettes, weaving tales of homegrown 'Kaarigari' (craftsmanship) in textile.

Why did you decide to become a fashion Designer?

Renee was started by my sister and I. Our love for art and fashion brought us to a conjunction of design. It's not just about the clothes but about creating masterpieces that reflect the thoughts, ideas and the labour that goes into it. This is the very reason that inspired us to choose this career. 

What is your favourite part about being a designer?

There is a sense of satisfaction an artist or designer attains from witnessing  a thought turning into reality after a long, time staking process. However, to be able to contribute into uplifting the lives of our kaarigars and craftsmen, brings us immense joy and fulfilment.

What were your inspirations for the designs you created?

Most of our inspirations come for art movements from ancient times. We gain ideas from designs, techniques and motifs of art paintings, architecture and sculptures. These are then combined with seasonal trends that prevail in the fashion industry.

Please tell us about your latest inspiration

Our latest collection is called, “The Nouveau state of mind”. We were inspired from motifs, flowy shapes, paintings, color embroidery, and their architecture.

We drew inspiration from the rhythmic intricacies and the dynamism of the period, to create authentic pieces aligned with the aesthetics of the brand. The decorative whiplash motifs, formed by undulating and flowing lines in asymmetrical shapes are beautifully reflected in the embroideries and silhouettes of the garments.Alphonse Mucha’s extraordinary paintings play a important role in contributing to the colour story of this collection.

What is it like working with Indian brides?

Its absolutely delighting. Brides today,know their style and preferences. Many of them prefer to customise and not many designers are open to offer customisation services. We really believe that women must feel special on their big day and get everything that they had imagined as little girls. We love working with our brides, and offering them the best options as per their choice to make them feel special. It is a long and difficult process but the excited looks on their faces when they see their outfits, makes it completely worth the efforts.

What do you think about ShaadiElephant? Do you think it helps the brides to plan their wedding better?

It’s a good platform for the brides to find fresh talent and vendor options amidst their busy planning schedules.


To check out more of the collection visit www.reneelabel.com


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